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Channel: adoption – Dr Jerry A Smith
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5 Levels of Social Media Maturity

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If you have an interest in creating a social enterprise based on social media and network capabilities, the you should checkout this Oldie but Goldie article 2011 article “Accelerating Your Social Maturity,” by Sean Corcoran and Christine Spivey Overby.” In it they describe 5 maturity levels of social media adoption that every enterprise to be aware of: 2012 03 13 09 39 38

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>> Experience. If your company isn’t using any social applications, then you can’t even reach an early stage of maturity. But it’s not just implementing technologies; it’s also documenting and sharing learnings across the organization

>> Resources. Social maturity requires new responsibilities and skills. Not only are new people needed to manage technologies and the conversation created, but many current employees will need training and guidelines.

>> Process. You can plan and organize for social applications, but if you haven’t created the workflow for how to manage them, then you cannot advance.

>> Measurement. Valuing social tools and contributions is critical.

>> Commitment. To mature, management must commit by creating a companywide vision and developing a long-term plan for empowering employees and customers.6.

>> Culture. A socially empowered culture is both top-down and bottom-up. Senior management sets the social priorities relative to other strategic programs. At the same time, the groundswell must also take hold organically with more employees buying into the benefi



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